The Internet is vast and it is a gold mine for people who know how to harvest its vast resources. Gone are the days of having to scramble for business cards and network marketing prospects in the real world. If you want to increase the number of downlines you have in network marketing, then you must learn the method of online prospecting.
There are two ways to get prospects or traffic on the Internet – the first way is using free traffic while the other way is using paid traffic. Both ways are equally effective and it is up to your budget that usually determines your approach.
Free traffic usually consists of organic search results, forum posting, blogging, article directory submission, free press release and viral marketing.
Paid traffic usually consists of Pay Per Click (PPC), paid banner advertising, CPA advertising, paid press releases, sponsored reviews, Co registration lists and also includes (but not limited to) hiring and outsourcing the traffic generation method such as E-book or viral report creation.
Most people start out with free traffic generation because they are still trying to overcome the learning curve and they don’t have the stomach for risks (they are still testing things). You can start with a free blog and drive traffic there. You can even invest in your own domain name to brand yourself. Using blogs is a very good way to appear on the search engines for your network marketing product – especially for longer tail keywords with less competition. You can write your own articles to drive traffic to your blog and get traffic through forum posting and commenting on other people’s blogs.
When you have made some money using free traffic you can start investing in paid traffic. One of the biggest advantages of paid online prospecting is that you can get as much traffic as you want. With Google AdWords, you can get traffic as quickly in as quickly as 15-minues to half an hour. You can use your money to invest in banner advertising on other people’s blogs or websites. You can even buy sponsored reviews those blogs as well or go through a third party service such as Pay Per Post.
Once you have traffic, you must be sure to link them to your lead capture pages that give the prospect a free e-book or special report (highly related to your network marketing product) in exchange for their name and e-mail address. You can send a series of follow up emails to pre-sell your business opportunity and when the time is right, they will turn into your long term partners as well.
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